The company was formed in 2004 by husband and wife, Stephen and Nancy Binks, after Stephen took early retirement from a retail management career lasting thirty years. He has been visiting the battlefields of the Western Front since 1991 and leading groups since 1994.
From the outset the business tried to focus on "Tailor-Made" tours, with pre tour research in to the "Soldiers Story" the key, to the extent that from 2008 WFBT has not produced a tour calendar; until now!
'We continue to offer our Tailor-Made tours, but recognise that the 100th anniversary period is too important not to be offering the very best battlefield tours for those customers who want to commemorate this period in history and whose demands are more mainstream, but want something different than "the brolly in the air" tour'.
Stephen and Nancy are currently based in France, on a pilgrimage to the burial grounds on the Western Front whilst researching their 100th anniversary tour itineraries. Home is North Wales, where they have four grown up children and one grandson.